The Charity Branding Framework

The framework to help your charity build a stronger reputation and get more funding. So you can to move faster with greater impact. Build a strategy, visual identity, a website with the right content, and get the tools to make social media a breeze.

Work with somebody ethically grounded that sees the value in your work

Our framework is clear and phased: strategy, identity and rollout. With interactive workshops, 1:1 design sessions and regular updates, you’ll be as involved as you want to be.

What our clients say

ParalympicsGB testimonial.

Right from the start, I remember in the brainstorms, the whole of my team fed back and said it was a really good creative process.

Sarah Keeble

ParalympicsGB

Every Body Moves testimonial.

The work that you put in enabled us to get to something that our lived experience advisory board were all behind. The team really nailed the brief.

Barry Lloyd

Every Body Moves

Politics in Action testimonial.

I really couldn't recommend them highly enough, particularly for people in our sector... work with somebody ethically grounded that sees the value in your work.

Paul Smyth

Politics in Action

Politics in Action testimonial.

If you are thinking about rebranding Darkside have been fantastic from start to finish.

Thérèse Cullen

Politics in Action

01.

Brand Strategy

Build the foundation of your brand without getting lost. Our challenging and fun workshops will fast track you into clear positioning and get your team aligned. A clear message is easier to support.

02.

Brand Identity

Develop a visual identity, based on your strategy, that's relevant without losing its charm. Using custom logos, typography, colours, and visual elements that reflect your brand perfectly. You get a detailed brand guide as a PDF and optionally as a microsite that covers visuals, voice, and usage, ensuring everyone stays on-brand.

03.

Web Design & Development

We’ll take care of turning your new brand into a beautiful and meticulously designed responsive website your audience will love.

Built in Webflow or Framer, you get a site that easy for you to quickly update and create pages for events and blog posts. Built on a solid foundation that's fully managed, you'll never have worry about updating plugins or your security again.

04.

Brand Rollout

Get your new identity seen! We make sure your brand ready to be shared. We can build post custom branded social post templates in Canva and prepare print ready collateral too.

Ben Walsh, Founder of Darkside.
Ben Walsh
Director of Darkside

The number of people donating to multiple charities dropped from 32% in 2022 to 27% in 2023.

So while it’s easier than ever to connect to your audience online, its harder to get donations and funding.

Most charities have two challenges with growth:

  1. Getting people aligned with their mission to donate.
  2. Getting taken seriously by foundations and government to secure funding.

That’s why we built the charity branding framework. To give charities expert level brand positioning and visual identities that solve those challenges.

In the last 2 years we’ve helped 4 charities like yours raise more funds using this framework.

Use the Framework

Get your charity more funding, through strategy, a professional visual identity, and an easy to update website.