Design Design is not just visual. Design is how it works.
And if you've ever used a well-designed product and thought... huh, that's neat. Then you probably agree that great design is more than how it looks, but how it works too.
Okay, but why should you care? Well, it's the philosophy we approach any design project with. Learn about your customers or target demographic, and design with them in mind. Here's how we apply that to a website project...
- Research what makes customers tick.
- Design a better experience.
- Make it look good.
- Check customers actually like it.
"Good design is good business."Thomas Watson Jr., businessman, second president of IBM
User Research #
User research provides an essential foundation for design strategy. It helps you to create an optimal product for users. Most importantly, you'll have the data to back your strategy and design decisions. User research also helps you to identify early adopters who would use your product.
User Experience Design #
User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. Normally done through wireframing, and prototyping.
User Interface Design #
User interface (UI) design is the process designers use to build interfaces in software, focusing on looks and style.
Usability Testing #
Usability testing refers to evaluating a product or service by testing it with representative users. Typically, during a test, participants will try to complete typical tasks while observers watch, listen and takes notes.
Accessibility is about making your product inclusive by designing and building experiences that work for everyone.
Branding and logo design #
A brand isn't what we make it, but what our customers perceive it to be. Every touchpoint and interaction, even decision in your business contributes towards it. While you can't control every part of your brand, you can control how good your brand looks. That's why we have packages to help you with logo design, and refreshing your brand.