Brand Strategy and Design
Your brand isn't just some colours and a logo #
It's your key to premium positioning, attracting your target customer and having your products and services fly off the shelf.
The most successful brands have a strategy.
And that all sounds good, but knowing you need a solid brand strategy isn't enough.
You need a proven method to build one so you don't waste hours getting lousy advice from YouTube or Google.
Or even worse...
You get to the point where the whole thing becomes a checkbox exercise, and you decide to take inspiration from (copy) another brand's Purpose, Mission, Vision, and Value statements.
Now you're left with pages full of nonsense with no practical use, so you abandon them to digitally rot in some long-forgotten document that never sees the light of day.
Brand strategy and design #
We'll save you from dumping countless hours into a half-baked strategy.
No, we're not the kind of branding folks that will send you a questionnaire. We put the effort in.
We run interactive workshops, and in just one day - we can have the foundation of your entire brand strategy mapped out.
You'll learn brand strategy from our experts, and you'll walk away from the workshop crystal clear on what your brand strategy is.
We kick off the project with a strategy workshop to build your brand's foundation. Then, we'll work together to find out what will attract your dream customer & differentiate you from the competition.
You'll be presented with two visual directions your brand can go in, including logo design, suggested font combinations and colour scheme. You'll be asked to review and provide feedback on your chosen concept. Included in this service are two rounds of revisions.
Once we've nailed the brief, and you've approved the files. You'll get a brand guide, logo files and design elements. This is your guide to make sure all your marketing fits with your new brand identity and strategy.
What You Get
What you get
Brand Strategy Guide #
The details of your strategy in a document that's easy to digest and share that include:
- Purpose, Vision, Mission, and Values.
- Your target audience profiles.
- Your positioning/difference.
- Tone of Voice.
- Story and Message.
Brand Design Guide #
If you choose a package that includes design, your guide will include mockups and lockups of your visual identity that include:
- Main Logo
- Secondary Logo & Icon
- Colour Palette
- Fonts & Typography System
- Custom Patterns & Illustrations
You'll get all the original artwork and files we create. Perfect if you want to create your own content or work with a marketing team.
- Web design.
- Landing page design.
- UX/UI design for apps.
- Animation & motion design.
- Stationery like business cards and letterheads.
- Templates for PowerPoint, Google Slides, or Keynote.
- Social media profile pics, header images, and templates.
- And more...
I thought I understood what a brand was, but Darkside helped us figure out we'd been getting it wrong. Our audience is growing, and we couldn't be happier! Scott, CPO - Owaves
I've seen a drastic improvement in the number of leads coming through since working with Ben and his team. Lucie, Director - The Laser Lounge