There’s a lot of talk in the business world about conversion rate optimisation or CRO. But what is it, really?
Conversion rate optimisation is making measurable changes to your website’s user experience to increase the percentage of visitors who complete some desired action.
Desire actions can be anything, but usually, it’s buying something or filling out a contact form.
In other words, it’s all about turning more browsers into buyers. And that’s something any business can benefit from. After all, what good is driving traffic to your website if they’re not taking action?
Optimisation efforts can have many benefits, including:
Conversions are a way to measure the success of your website. They measure when a website visitor completes a desired goal. They’re not always tied to money but can reflect how many people placed an order or clicked a button on our website.
It might seem like conversions always come with pound signs attached because you'll sometimes see them recorded both ways: either in terms of pounds spent (i.e., £40), units sold etc. Or they may include actions such as leads generated from forms submitted.